• SK Dadar

Digital Marketing Plan (Lets make it simple)

A Simple Definition :

A digital marketing plan is a document sharing the details for all the planning for your digital marketing campaigns or actions. Attract, convince, convert, and make your customers fall in love with your product or service. Plan all the strategies and actions to reach your target customer. Segment your marketing campaigns to provide value in every stage.

  1. Short, medium and long term business goals.

  2. The strategies to achieve the goals at the digital level.

  3. The channels to use.

  4. Action and development plans.

  5. Investment and budget.

  6. The timing and road map.

  7. Short, medium and long term business goals.

  8. The timing and road map.

Lets first understand it using a video:

An effective digital strategy will help you take the right decisions to make a company successful online. Of course the number of Internet users is growing each year. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.

A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organization manage all of the digital touch points. But which capabilities are important, which do you need to review?

Define Your Brand - what your brand stands for and how it is different from other businesses, you will be able to apply the correct digital marketing tactics.

Create Buyer Personas - A buyer persona or a customer persona is made up of detailed information pertaining to your target customer. This lets you perceive people who are most likely to become your customer.

State Your Business Goals - When you align your buyer persona with your company goals, you get a better insight into your prospective customers.

Research Your Target Audience - Everything that you know and understand about your target audience will ultimately help you make your digital marketing plan successful.

Choose the Right Digital Marketing Channels - it is important that you choose to work with the most responsive marketing channels that are most likely to give you results.

Monitor Your Goals - analyze what days you’re receiving traffic the most and when are you getting higher conversions. see how the fluctuation in your traffic numbers is affecting your conversion rate.

Digital Assets Plan

We live in a digital world today, and that means digital assets are everywhere. That could mean Photos, Videos, Slide decks (such as PowerPoint presentations), Excel spreadsheets, Word documents, Plain-text files (such as Notepad files), Graphics (such as logos and other brand assets), HTML documents (and associated files, such as CSS), Audio files, PDFs.

Digital assets provide a visual representation of your products or services, and they enable you to connect with and engage your target audience through a vast array of channels and mediums. In short, from your company logo to your advertising copy, digital assets are the foundation of your brand identity, so effective digital asset management is a must.

Micro to Macro

How to Transform Your Small Business Into a Big Business. Comprehensive Marketing Consultancy advise based on different dimensions and parameter of you organization. So as to develop a robust Brand equity and a great impact in the market.

Penetrate Your Existing Market - the customers you already have are your best bet for increasing your sales. It’s easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you. So focus on ways to get customers coming back.

Ask for Referrals - ask your current customers for referrals. During or after every job or sale, ask the satisfied customer if they know anyone else who would be interested in your products or services.

Innovate Your Product or Service - Discovering and promoting new uses for your products or services is a great way to attract existing customers to buy more and attract new customers.

Extend Your Market Reach - open stores in new locations. New locations can also be virtual, such as a website with an online store. Another approach is to extend your reach through advertising.

Participate in Trade Shows - trade shows draw people who are already interested in the type of product or service you offer, they can powerfully improve your bottom line.

Conquer a Niche Market - whose needs are not being met, and concentrate on meeting those unmet needs.

Franchising - If you have a successful business and can develop a system that ensures that others can duplicate your success, franchising may be the fast track for growing your business.

Exporting - Expanding into international markets can also be a powerful boost to your business’s bottom line.

Diversify Your Products or Services - focus on the related needs of your already established market or on market segments with similar needs and characteristics.

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